Project Goal: The project was done as a part of design entry for Red Dot Awards 2014. When rushing around airport to board a flight, the only help to find relevant information is on a small piece of paper known as ‘boarding pass’. Not much has been done recently, when it comes to reinventing boarding pass design. In today’s world when everything is moving in direction of ‘smart design’ we are still trapped in an age-old design in form of paper boarding pass, which has a standard size and hard to read printed information. The goal was to design a boarding pass which not only solves the passenger’s needs but also come out as a sustainable solution.
Customers & end-users: All the people traveling through air and spending time at airport (waiting)
Methodology: Starting from some secondary research several constraints of the existing boarding pass along with the problems faced by passengers, were identified which were plotted on the customer journey created for a person traveling to Point A from Point B by air. Those problems were divided into different scenarios leading to several design features which were prioritised and validated with the issues and constraints to come up with the final solution
Success Metrics: Ease of information access, Eco-friendly alternative to current solution (which uses too much of paper), last mile solution (not only limited as an entry access), cost effective (can be re-used over time)
Conceptualisation, UX & Visual Design: Ajay Mittal